Setting off a chain reaction that makes your website a valuable resource
It is all about chemistry in the end. You know your brand is amazing and your website is awesome. You optimized the content, and have done everything by the book. But unless you have cornered a reputation, all of this will not be as effective as it should be. The whole idea of talking about your product, service or brand online is to ensure others talk about it too. And not just talk, they should lead the people to your site!
Backlinks or link-building, is when influencers, third-party publications, and media houses play Pied Piper for you. It is fun to let others beat your drum instead of you doing it by yourself all the time!