Dare To Win- How We did it in PR

Entrepreneurship is a voyage of self-discovery, which requires the optimum blend of hard work, financial acumen, the right resources at the right time, timing and luck. And most importantly—pluck. I am reminded of Walt Disney’s quote here:

Entrepreneurship is a story of passion, joy, angst, learning and unlearning. It’s definitely not an easy journey and no one can teach you how to traverse this journey. While books and management programs can give you broad guidelines on how to run a business, they cannot prepare you for the road ahead.

All our dreams can come true if we have the courage to pursue them.

Courage was my ticket to hop onto the entrepreneurship bandwagon 16 years ago. As the chief driver of K2, I have had the proud privilege of steering the company through many ups and downs and twists and turns with fortitude, thus embracing success along the way.

We believe every courageous step counts and K2’s journey is ample testimony to that.

The name stands tall

Let me start from the very beginning. The name ‘K2 Communications’ was coined after several deliberations, for we wanted a bold name that would stand the test of time.

Our gutsy vision of being second to none was inspired by the second highest peak in the world K2. ‘K2’ stands for ‘Knowledge Kingdom’, for I believe PR is all about knowledge. Over the years, the K2 team has developed a wisdom-based approach coupled with an uncompromising attitude towards ethical practices, which has earned the company a good reputation in the business.

Courage runs in our team

K2 has always believed in injecting fresh blood into the system, as new people bring in fresh

perspectives and the ability to shake established patterns. Whether it is working with clients or the media, our team has always risen to the challenge with audacity and confidence.

In the last 16 years, K2 has built an army of talented people who can adapt to any environment. This has helped us bag marquee clients like Wipro and Reliance Communications and subsequently live up to their expectation in every way.

Adapting to changes

The PR landscape is vastly different from what it was when we started our journey. The money market in 2003 was tight, and PR did not woo investors’ attention. But we did not let this deter our resolve to win as we managed to not only attract attention but also carve a defining niche for ourselves.

PR is all about packaging & managing information flow. A PR professional should know to converse well and mingle within the industry and become popular amongst the media. A well informed PR executive is most preferred by the client and media alike.

With the changing landscape in PR and social media taking a centre stage , a skill set in Digital Marketing and creative content is gaining momentum and today’s need of hour for all PR entrepreneurs.

The new millennium saw us ride through the dotcom bubble burst and recession subsequently with smart strategies and determination and emerged triumphant.

Today, we are witnessing challenges of a different kind. The technology revolution is disrupting the industry in mind-blowing proportions and we are gearing ourselves to face a world where AI, IoT and blockchain will soon become the norm.

Prepping for the road ahead

As K2 stands at the cusp of an exciting growth trajectory, there is only one way forward: arise and adapt! We are eager to innovate and improvise to stay relevant and remain on top of the game. We are ever ready to learn—from experience and from the best in the business.  We will be the change the world wants to see. With digital media taking center-stage,we are investing in upskilling ourselves in social media marketing and generating creative content.

Needless to say that, in all this, we will dare to go that one step forward and create significant impact. But let me assure you that, even as we embrace new tech and skills,there will be no compromise on core hygiene factors such as commitment toquality and ethics and nurturing long-term relationships.

Birthdays are also a reminder to express our sincere gratitude to all our stakeholders- media, clients, partners, and peers, for their contribution in building this institution. It would be ungracious of me if I didn’t thank the K2 alumni, former colleagues, who have contributed in building our brand and are still hoisting our flag high while on their journey to different milestones. As we keep building fond memories, here at K2, every stone that paved the way to success matters. Thank you all for growing in this journey together!

About the author:

Shiv Shankar – He is the Executive Director & Founder of K2 Communications. Under his astute leadership, K2 Communications has developed into a frontrunner among PR agencies that incessantly delivers excellent regional and national PR support to clients belonging to various sectors including government, IT, education, consumer, and healthcare.

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