The Hospital wanted to boost their visibility in Karnataka beyond Bangalore and also in North India with an aim of reaching a wider audience and to deliver quality and advanced eye treatment.
Campaign Objective
To boost visibility and educate as well as advocate, the hospital and its doctors as the one of the best in the country.
PR strategy
Though several marketing activities were in place for the same, the team requested a PR campaign that could support the activity
Solution: Since this is an ongoing campaign, we decided to leverage the digital media for a lasting impact. We pitched for two video exclusives on trending health topics with the Vijaya Karnataka online and Navbharat Times. The interview was aired on the social media handles and websites of the respective portals.
Impact
Footfall: The hospital received 20+ query calls after the video was aired • Campaign Impact: Met the goal of reaching the target audience • Imprint: 90 lakh imprints • PR ROI: Rs 90000000 • Specialties: All specialties and advanced treatment and trauma care for eye • No. in Print feature per year for the entire duration of them being our clients: 140+ • No. in digital PR: 300+ Received appreciation multiple times from the Founder, Padmashri, Dr. BV Ramani on the improved visibility of the brand PAN India
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