Hilton Garden Inn Manyata Park aimed to introduce an exclusive fine-dining experience in Bengaluru by collaborating with Michelin-recognized Chef Priyam Chatterjee.
Campaign Objective
The goal was to create a buzz around L'Enfant Sauvage – A Culinary Rebellion at Neo Kitchen, an exquisite 9-course immersive dining experience paired with expertly curated whiskies. The campaign aimed to position Neo Kitchen as a premier fine-dining destination, blending culinary artistry with luxury to captivate discerning diners.
PR strategy
A multi-layered campaign integrating media outreach, influencer engagement, and strategic storytelling: - VIP Media Preview: Hosted top-tier journalists (LBB, New Indian Express, Indulge) for exclusive tastings and press coverage. - Influencer Engagement: Partnered with 8 leading lifestyle & food influencers to create engaging social content (reels, stories, posts). - Prestigious Attendee: Secured the French Consulate’s presence, adding credibility and prestige to the event. - Strategic Messaging: Highlighted Chef Priyam Chatterjee’s Michelin recognition and Chevalier award to establish exclusivity.
Impact
The campaign delivered remarkable results, generating high engagement across social media through influencer collaborations that amplified the event’s reach. Premium media coverage in leading publications positioned Neo Kitchen as a top luxury dining destination, enhancing its credibility and appeal. The presence of the French Consulate on a special invitation by K2 Communications further elevated the event’s prestige, adding an international seal of recognition. Overall, the strategic PR efforts strengthened Neo Kitchen’s identity as an innovator in fine dining, solidifying its reputation as a must-visit culinary destination in Bengaluru.
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